BIRD CHE is a designer brand that makes fine products that tell stories and share memories. We hope to be a ' Nostalgia Shop ' , producing items that immerse our customers in warm memories. Our pieces, while high quality, tell heartfelt stories timelessly.
We take inspiration from the four-character idiom ' 溫故知新 ', which translates to the act of learning about the past and cherishing
its lessons, and taking them as a guide for tomorrow. Similarly, we try to learn about old clothing and reinterpret it for contemporary sensibilities, our guide for the fashion of tomorrow.
BIRD CHE ' s identity can thus be defined as ' Nostalgic Vintage ' · To create nostalgic products & stories with high quality