BIRD CHE is a designer brand that makes fine products that tell stories and share memories. We hope to be a ‘Nostalgia Shop’ producing items that immerse our customers in warm memories. Our pieces, while high quality, tell heartfelt stories timelessly.
We take inspiration from the four-character idiom 溫故知新, which translates to the act of learning about the past and cherishing its lessons, and taking them as a guide for tomorrow. Similarly, we try to learn about old clothing and reinterpret it for contemporary sensibilities, our guide for the fashion of tomorrow.
BIRD CHE’s identity can thus be defined as ' NOSTALGIC VINTAGE ' :
Hope to create nostalgic products & stories with high-quality & eco-friendly fabric.